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Pay-per-click marketing

Pay-per-click marketing – Pros and Cons you need to know

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Pay-Per-Click (PPC) Marketing is one of the better known advertising strategies. How does Pay-Per-click advertising work? E-commerce store owners subscribed to a PPC service are able to place their advertisement links on a website or on search engines in exchange for payment every time a person clicks on the ad. PPC is considered as the […]

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How to Make Your Online Business Work Through Social Media

How to Make Your Online Business Work Through Social Media

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Social Media has tremendous benefits and one significant benefit people are taking advantage of globally is using social media platforms to promote businesses. Social media platforms provide the opportunity to make massive sales and drive traffic to your online store, this is one of the primary reasons you should tap into the amazing power of […]

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Social Media Marketing - Tap into the future of Online transactions

Social Media Marketing – Tap into the future of Online transactions

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The future of e-commerce transactions is online marketing through social marketing. Social marketing increases the chances of businesses to make profits with sales that are driven by personal needs of customers. Using social platforms as a tool to drive sales in business improves the chances of businesses to maximize opportunities turning them into opportunities for […]

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How To Improve Your Seo Rankings

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As an ecommerce business owner, you want to utilize the benefits of the global reach of the internet to widen and expand your market. One of the means to do this is by making sure your website is ranked high on the SEO rankings. A good SEO ranking will boost the number of your website’s […]

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brand using Social Media

Promote your brand using Social Media

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The social media is incredibly powerful. Twenty-Five percent of our internet time is spent on one social networks or another and successful business operators use this medium to promote their businesses. They direct theirupdates and social media adverts to their targeted internet users and remain relevant. You too can grow your business by making use […]

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Google Analytics – Benefits Of Analytics Metrics

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Analytics Metrics are quantitative data that show “how your website is doing”, and in effect, how effective your marketing campaigns are. This information is crucial if you want your business to attain more marketing successes in the future. Every website has analytic tools that provide crucial information about its performance, web analytics tools provide such […]

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Meanings And Definitions Of Commonly Used Seo Terms

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Search Engine Optimization(SEO) like any other I.T field has terminologies that can either make work simpler when familiarized with or make work messy when they are not understood. To work more efficiently, it is imperative to have a thorough grasp of commonly used SEO terms, as this will help you work “smart “. With the […]

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