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A Customer is for Life. Learn 5 ways to attract patronage and keep your customers for Life.

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The lifeline of every business is patronage. To open a business and keep it open, it’s imperative to have a consistency of sales and to achieve this feat, it is crucial to have knowledge about how to drive customers and keep them. If you just started a web business or have been established for some […]

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The Ultimate Guide To Kick Starting Business Profits Through Video Marketing

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If you have ever wondered why a lot of companies are investing in creating videos to drive their marketing campaigns, this post is for you. Video marketing is a marketing strategy that involves releasing content selling your product in the form of a video to your target audience. The benefits of video marketingas a form […]

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Google Analytics – Benefits Of Analytics Metrics

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Analytics Metrics are quantitative data that show “how your website is doing”, and in effect, how effective your marketing campaigns are. This information is crucial if you want your business to attain more marketing successes in the future. Every website has analytic tools that provide crucial information about its performance, web analytics tools provide such […]

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Meanings And Definitions Of Commonly Used Seo Terms

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Search Engine Optimization(SEO) like any other I.T field has terminologies that can either make work simpler when familiarized with or make work messy when they are not understood. To work more efficiently, it is imperative to have a thorough grasp of commonly used SEO terms, as this will help you work “smart “. With the […]

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How To Set Up An Effective Loyalty Scheme For Your Shopify Store

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Retention marketing, a novel marketing practice covers the range of activities a business employs to boost the probability of a customer coming back to make a purchase again. The intent is to obtain loyal customers that will keep returning to your store again and again to shop. A loyalty scheme is an essential part of […]

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Thinking of the Right Ecommerce Platform for you? Try Shopify

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There are several advantages to setting up your online business on an already made e-commerce platform. Perhaps, the most attractive of these is that you don’t have to go through the stress of employing a web developer to build a new website for you. This been said, choosing the right eCommerce platform to use to […]

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The Pros And Cons Of Email Marketing Campaign

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Marketing combines all of a company’s activities towards ensuring that their products are sold and bought. These activities include advertisements, to increase customer awareness of their product(s), and the eventual sale and delivery of the product to the final consumer. Email marketing is a section of marketing that usually involves sending out business related messages […]

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